Brand Identity & Visual Storytelling
Wheeler’s Estate
Developed a cohesive brand identity and visual direction for Wheeler's Estate, a lifestyle venue, to enhance brand recognition and create consistent experiences across all touchpoints.
Industry
Lifestyle /F&B
Year
2023
Scope
Brand Identity, Collateral,
Digital, Social Media
Role
Senior Graphic Designer
OVERVIEW
This project involved contributing to the branding and visual storytelling direction for Wheeler's Estate, a lifestyle venue known for its dining, events, and experiences. The goal was to create a cohesive visual identity that reflects the estate's heritage, atmosphere, and lifestyle positioning.
As a lifestyle brand operating across multiple customer experiences and events, Wheeler's Estate needed a more cohesive visual identity to strengthen brand recognition and ensure consistency across marketing materials. digital platforms, and on-site touchpoints.
The challenge was to balance heritage elements with a modern, lifestyle-driven aesthetic that appeals to a diverse audience.
CONTEXT
The approach focused on developing a visual direction that communicates elegance, warmth, and authenticity.
Crafted a timeless brand identity inspired by the estate's heritage and natural surroundings.
Established a refined colour palette, typography and visual language.
Ensured flexibility across different applications while maintaining brand consistency.
Used visual storytelling to reflect the atmosphere and experiences of the estate.
STRATEGY
The visual identity was rolled out across multiple touchpoints to create a seamless brand experience.
Logo and brand identity system
Menu design
Event collaterals and posters
Social media design
Signage and wayfinding
Merchandise and branded
EXECUTION
