Integrated music & lifestyle campaign.
Wheeler’s Live
Wheeler’s Estate
An integrated branding and communication campaign designed to elevate Wheeler's Live as a recurring cultural experience that connects music, community, and lifestyle.
Industry
Lifestyle, F&B, Entertainment
Year
2026
Scope
Brand Strategy, Campaign Design, Art Direction, Digital
Role
Senior Graphic Designer
Wheeler's Live is a recurring live music experience at Wheeler's Estate. The campaign was created to build a recognisable identity and communication system that captures the atmosphere of the venue and drives stronger audience engagement.
The goal was to move beyond event promotion and position Wheeler's Live as a lifestyle experience people look forward to.
OVERVIEW
We developed a lifestyle-led entertainment identity that communicates energy, authenticity and togetherness. The campaign brings the venue, music and community together under a unified visual language.
STRATEGY
A bold and contemporary identity system built to reflect the mood of live music and nightiife.
Clean typography
High contrast palette
Editorial photography
Flexible layout system
VISUAL IDENTITY
A content system designed for consistency across teaser, lineup announcement, countdowns and behind-the-scenes.
SOCIAL MEDIA CAMPAIGN
PHYSICAL TOUCHPOINTS
Extending the identity across physical spaces and materials to create a seamless brand experience.
The campaign brings the venue to life through atmosphere, people and music - creating memorable moments that audiences want to be part of.
EXPERIENCE
