Integrated music & lifestyle campaign.

Wheeler’s Live

Wheeler’s Estate

An integrated branding and communication campaign designed to elevate Wheeler's Live as a recurring cultural experience that connects music, community, and lifestyle.

Scope

Brand Strategy, Campaign Design, Art Direction, Digital

Industry

Lifestyle, F&B, Entertainment

Year

2026

Wheeler's Live is a recurring live music experience at Wheeler's Estate. The campaign was created to build a recognisable identity and communication system that captures the atmosphere of the venue and drives stronger audience engagement.

The goal was to move beyond event promotion and position Wheeler's Live as a lifestyle experience people look forward to.

OVERVIEW

Crowd attending a live music concert at Wheeler's Estate, with people dancing and enjoying the performance on stage under colorful lights.

Celebrating legends. Creating memorable nights.

FEATURED TRIBUTE NIGHT CAMPAIGNS

Curated live entertainment campaigns developed to drive audience engagement through nostalgia, music culture, and immersive live experiences.

SOLD OUT

Jay Chou Tribute Night

A sold out live entertainment campaign celebrating the music and cultural influence of Jay Chou through immersive promotional visuals and audience-focused communication.

Mandopop • Live Entertainment • Campaign Promotion

SOLD OUT

Jacky Cheung Tribute Night

Promotional campaign visuals developed to support a sold out tribute night experience centred around nostalgia, music culture, and audience connection.

Live Music • Nostalgia Marketing • Campaign Branding

Poster for Leslie Cheung & Anita Mui tribute night, featuring side profiles of a man and woman facing opposite directions, with event details in gold text.

SOLD OUT

Leslie & Anita Tribute Night

A tribute campaign honouring the legacy of Leslie Cheung and Anita Mui through nostalgic visual storytelling and emotionally driven promotional design.

Cantopop • Cultural Storytelling • Audience Engagement

FEATURED TRIBUTE NIGHT CAMPAIGNS

Celebrating legends. Creating memorable nights.

Curated live entertainment campaigns developed to drive audience engagement through nostalgia, music culture, and immersive live experiences.

SOLD OUT

Jay Chou Tribute Night

Mandopop • Live Entertainment • Campaign Promotion

A sold out live entertainment campaign celebrating the music and cultural influence of Jay Chou through immersive promotional visuals and audience-focused communication.

SOLD OUT

Jacky Cheung Tribute Night

Live Music • Nostalgia Marketing • Campaign Branding

Promotional campaign visuals developed to support a sold out tribute night experience centred around nostalgia, music culture, and audience connection.

Poster for Leslie Cheung & Anita Mui tribute night, featuring side profiles of a man and woman facing opposite directions, with event details in gold text.

SOLD OUT

Leslie & Anita Tribute Night

Cantopop • Cultural Storytelling • Audience Engagement

A tribute campaign honouring the legacy of Leslie Cheung and Anita Mui through nostalgic visual storytelling and emotionally driven promotional design.

We developed a lifestyle-led entertainment identity that communicates energy, authenticity and togetherness. The campaign brings the venue, music and community together under a unified visual language.

STRATEGY

A singer performing on stage during a concert, with band members playing guitars, keyboards, and drums in the background. The stage is lit with purple and white lights, and a crowd is visible in the foreground.

A bold and contemporary identity system built to reflect the mood of live music and nightiife.

  • Clean typography

  • High contrast palette

  • Editorial photography

  • Flexible layout system

VISUAL IDENTITY

A branding guidelines slide with a dark gray background, displaying color swatches, typography styles, a logo for 'Wheeler's Live', and two images showing a concert scene with a performer on stage and an audience.

A content system designed for consistency across teaser, lineup announcement, countdowns and behind-the-scenes.

SOCIAL MEDIA CAMPAIGN

Promotional poster for Leslie Cheung and Anita Mui tribute night. Features large profile images of Leslie Cheung and Anita Mui, with Leslie in the background and Anita in the foreground. Text includes event details: April 28th at 8pm at Wheeler's Estate, presented by Wheeler's Live, starring Alex Chia and Lynn Foong.
A wooden table set with steaming Chinese dishes, including a platter of grilled shrimp, a plate of sliced meat, fried tofu, a bowl of spicy meat, and cups of hot tea, with hand reaching for shrimp with chopsticks, and a backdrop of a dark wood-paneled room with red curtains.
Smartphone screen showing a social media app with various posts, including event advertisements, food images, and group photos.
Poster for Leslie Cheung & Anita Mui tribute night, featuring side profiles of a man and woman facing opposite directions, with event details in gold text.

PHYSICAL TOUCHPOINTS

Extending the identity across physical spaces and materials to create a seamless brand experience.

Framed poster on the wall showing a person with short pink hair, wearing black clothing, looking down with a dramatic pose. The poster title is "Jacky Cheung" with additional text indicating a tribute night event.
A dimly lit banquet hall with a poster of Lady Cheung featuring her portrait and the title 'Tribute Night'. People are seated at tables enjoying a meal, with a stage and musical instruments in the background and string lights hanging from the ceiling.
A restaurant or event space with a crowd of people dining under a ceiling decorated with string lights. There is a promotional poster on an easel for a tribute night featuring Jacky Cheung, with a picture of him and event details.

The campaign brings the venue to life through atmosphere, people and music - creating memorable moments that audiences want to be part of.

EXPERIENCE

A live music performance on stage at Wheeler's Estate, with singers and musicians under stage lighting, and an audience seated at tables.
People clinking wine glasses during a celebration at a social gathering.
Concert scene with a singer holding a microphone and band members playing instruments on stage, audience in the foreground.
Concert crowd with silhouettes of people holding glow sticks and recording with phones in a dimly lit environment.